GuestPoint Articles

Cloud property management systems are no longer a niche technology for large hotel chains. They are the de facto standard across the industry, with 78% of new property
management system (PMS) installations now cloud-based. For independent hotels, motels, caravan parks, resorts and B&Bs still running on local on-premise software, the gap between what is possible and what they are actually getting is widening every year.

For small and mid-sized properties such as motels, boutique hotels, B&Bs and resorts, automation is becoming the operating layer underneath the business – the layer that handles repetitive admin so your team can focus on guests, pricing and the decisions that actually move revenue.

If you have ever had a guest ring to ask “Do you have availability?” or watched commission costs creep up month after month, you already understand why direct bookings matter. An internet booking engine for hotels helps you turn website visitors into confirmed reservations, without sending them to an online travel agent to complete the booking.

Love it or hate it – you certainly can’t escape it. Artificial intelligence (AI) is everywhere now. Even in just the last 6 months, it seems like words like ChatGPT, Claude, Gemini and Perplexity have become part of everyday language for many people. AI is rewriting the rules in just about every facet of society but not more so than in digital marketing. In this blog we’re going to explore AI in the hospitality industry and how it should affect the focus of digital marketing for hotels.

In hospitality, your reputation is not just what people say after they stay. It is what future guests read before they book. Today, most travellers check online reviews and guest reviews across platforms like Google, TripAdvisor and OTAs before deciding where to stay. Reviews add credibility to your marketing, shape guest expectations, and can directly influence your occupancy and rate strategy.