GuestPoint Articles

Accommodation providers face a tough task when it comes to standing out from the crowd. When you don’t have the same extensive resources that an OTA does, how can you hope to win in the hospitality marketing game? The good news? We’re going to share the best hotel digital marketing tools and tips that will help to level the playing field.

Accommodation marketing frequently just centres on bringing in new guests. However, it is also important to consider the value of guests who are about to check in or are currently staying at your motel or hotel. These guests are your most qualified audience, they are on-site, already spending and primed to engage with you.

Managing a motel, hotel, caravan park or any accommodation business in 2025 is about more than just clean rooms and friendly service, it’s about making smart decisions behind the scenes. Most property managers don’t understand the full value of one of the most powerful tools you can have in your digital toolkit: your Channel Manager.

The Accommodation industry is full of complex terms and abbreviations that can sound like a completely different language to newcomers. From PMS to RevPAR, understanding common hospitality acronyms and hotel industry jargon is crucial for anyone managing a hotel, motel, holiday park or short-term rental.

Trust accounting in property management is no longer a bolt on ‘extra’ but a fully integrated element of the new generation of PMS.

You might have heard the term GDS system used but what exactly is it and which accommodation types will benefit the most from it? Let’s take a dive into the world of the Global Distribution system.